ReduceWasteNow provides everyday people with simple, actionable ways to help the environment. We help you, help the environment by offering sustainable & plastic free products, as well as free advice on our blog and social media channels.
In 2018, Graydon Lawson started ReduceWasteNow for the wrong reason.
"I first started ReduceWasteNow solely to build an audience. At the time, I was creating my own reusable coffee mugs with an overseas supplier. The plan was to build an audience on instagram with my new account '@ReduceWasteNow', and advertise the reusable coffee mugs on that account."
After a few weeks of creating content for his new instagram account, Graydon began to realize the severity of Earth's environmental issues. After this realization, Graydon quickly took action.
"3 days before the launch of my reusable coffee cups, I quit. I realized the world didn't need another reusable cup company, it needs help. At that moment, I decided to do everything in my power to help the environment. So I began researching and sharing simple, actionable ways people can help the environment."
ReduceWasteNow's following began to grow, and Graydon knew there was a demand for everyday people wanting to live more sustainably.
"It was clear people wanted to learn how they could be more eco friendly, but something was missing. People didn't just need information, they also needed the right tools to take action."
On May 29, 2020, ReduceWasteNow launched its online 'Zero Waste Shop' to provide people with the right tools, and the information they need to be more eco friendly.
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