ReduceWasteNow (RWN) is an impact focused platform that provides sustainable solutions for people who are concerned for future generations, the wellbeing of animals, and want to do their part in helping the environment.
We strive to provide you with easy, actionable ways you can help the environment without drastically changing your lifestyle.
You shouldn't have to go off the grid and live off the land to help the environment.
We're here to provide you with sustainable alternatives to how you already live.
We want to live in a world where future generations won't have to worry about the climate crisis, oceans drowning in plastic, or animals endangered by plastic pollution.
We want to provide you with easy, actionable, and sustainable solutions so your friends and family are inspired by, and learn from your actions.
We truly believe that every step taken to help the environment- no matter how large or small - is a step in the right direction.
We will forever support your eco-conscious initiatives!
Hi, Graydon here.
My journey in starting ReduceWasteNow is a little different than you might expect, but I'm extremely grateful for everything that lead me to where ReduceWasteNow is today.
In 2018, I started ReduceWasteNow for the wrong reason.
I first started ReduceWasteNow solely to build an audience. At the time, I was creating my own reusable coffee mugs with an overseas supplier. The plan was to build an audience on instagram with my new account 'ReduceWasteNow' by posting content related to environmental issues. Then, I'd advertise the reusable coffee mugs on that account.
After a few weeks of creating content for the new instagram account, I began to realize the severity of Earth's environmental issues. After that epiphany, I immediately took action.
Just three days before the launch of my reusable coffee cups, I quit. I realized the world didn't need another reusable cup company, it needs help. At that moment, I decided to do everything in my power to help the environment. So I began researching and sharing simple, actionable ways people can help the environment.
ReduceWasteNow's following began to grow, and I knew there was a demand for everyday people wanting to live more sustainably.
It was clear to me that people wanted to learn how they could be live more sustainably, but something was missing. People didn't just need information, they also needed the right tools to take action.
On May 29, 2020, ReduceWasteNow launched its online 'Zero Waste Shop' to provide people with the right tools, and the information they need to be more eco friendly.